The Challenge:
GPA wanted to spotlight the real impact of payroll professionals - and inspire a new generation to see payroll not just as a job, but as a rewarding career. They needed a credible, people-led campaign built around authentic interviews and stories from within the industry.

Our Delivery:
We transformed a London location into a dynamic 3-story video production studio, building four distinct sets to capture multiple conversations at once. With a crew of over 15 - including producers, directors, camera operators, lighting gaffers, sound engineers, and hair & makeup - we ensured every contributor felt comfortable and their story looked and sounded exceptional. The final content formed the backbone of GPA’s thought leadership push, reinforcing payroll’s value as a thriving career path.

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